Authors Coalition and Red Engine Press Your First Stop for Cross-Promotion

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Authors' Coalition, a group of serious writers both experienced and aspiring, are dedicated to

1) the mutual support and development of each others' careers through the sharing of resources, networking and cross-promotional efforts, and

2) advancing the interests of writers and the writing community in general.

It is our intent to provide services that will augment their efforts to write, promote and support one another successfully. Through the spirit of shared work and activities, members may reap mutual benefit.

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Display Your Book with Adjustable Book Stands

Click here for pricing on Book Display Signs

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Advertise Your Book with Car Magnets

Click here to request pricing for customized car magnets to promote your book!

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Make Yourself A Star at Book Events with Banners and Stands

Above: A sample of a banner design that helps passers-by identify you as a signing author.

Below: What a banner set-up looks like.

Click here to request pricing on promotional banners & banner stands

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Authors' Coalition Partners with Kathe Gogolewski for Title/Author Personalized Design, Characterizations and More

Here is the adorable CD art Kathe Gogolewski developed for our Authors' Coalition discs. Imagine! Your name and book title for use in your promotional material: flyers, pamphlets', brochures, letters, and e-mail signatures. For only $20 for Authors' Coalition members and $40 for nonmembers (includes Authors' Coalition Silver membership), artist Kathe Gogolewski will tweak the AC logos on this page to suit your promotional needs. To see all the possibilities (male, female, dark skin, light skin, etc. go to: http://www.tri-studio.com/carolyn.html Then imagine your book's title and your name incorporated into the design. Prices for other services quoted upon request.

What we can do ourselves, we can do better together. A loose version of Authors' Coalition began a few years ago as a way for several authors to display books in the same booth. Over several years of beautiful book fair experiences to dreadful book fair sales, several of us determined that book fairs are about public relations; in other words, book fairs are about exposure and branding. As soon as we got ourselves on the right track our process bloomed!

We added value like crazy! A giveaway CD featuring participating authors to the press and to readers! A catalog full of of titles of our members go to booksellers! We have a video/slideshow available that lets authors who speak also cross promote with others and come off looking very, very professional. Cross- promotion has become an essential part of our package rather than a casual suggestion! And, of course, we learn from each other, network with each other! Click here to learn how to sign up for these opportunities.

Then we came up with more. "Stuff" that might help our authors promote if they choose to -- at the fair or elsewhere. Car door magnets, as an example. Won't people in Wichita be impressed with an author who is "featured at the LA TIMES FESTIVAL OF BOOKS?" Calendars, fliers and other support products. A place to blog and learn blogging. We're keeping the cost to a minimum on these and even starving authors gotta know that there is rarely a completely free lunch. (-:

And then there is our newsletter. "Sharing with Writers" is plumb full of promoting ideas, opportunities to promote your own book(s) and even an occasional writing idea or two. To subscribe, send an e-mail with "subscribe" in the subject line to HoJoNews@aol.com. "Sharing with Writers" is our official Authors Coalition newsletter where you'll get tips galore but also where you'll learn about new Authors' Coalition programs. And we have several other associcated newsletters including Yarnspinners and Wordweavers, Betty Dobson's Inkspotters and Kathe Gogolewski's Fiction Flyer.

Of course, an added advantage is that you have the ear of The Frugal Book Promoter: How to Do What Your Publisher Won't author. That's me. This book, a USA Book News "Best Professional Book of 2004" and an Irwin Award winner from Book Publicists of Southern California has earned rave reviews from its readers. It is a labor of love--sharing what I learned as a PR professional and what I learned promoting my own first two books: This is the Place, Harkening: A Collection of Stories Remembered and even a chapbook of poetry, Tracings. Authors will also want to check out The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success and a Red Engine Press book, The Complete Writer.

So come on in. Browse around. Join Authors Coalition and partake of the advantages with more--always more--to come!

Carolyn Howard-Johnson

Author of the How To Do It Frugally Series of Books and Founder of Authors' Coalition