Our BOOKSELLERS CATALOG:
Based on last year's success, we are offering a catalog again this year. This is a cross-promotional effort . Those who participate are expected to contribute names of bookstores in their area and to follow up with phone calls to the book buyers after the catalog goes out. That's what makes this super-successful, the personal contact with the buyers who then pay special attention to the catalog so that all participants -- regardless of the area they live in -- benefit. Participants also benefit from their name being associated with a prestigious fair. Prices are:
1/8 page: $125
1/4 page: $250
1/2 page: $500
Full page: $1000.
Nonmembers of Authors' Coalition or those not participating in the full program, please add $25 to cover your membership.
These prices include:
ad set up (layout),
ad space
printing
postage to book buyers and press contacts.
pdf copy of the booklet that each participant may produce (print) on their own to use at their own events throughout the year. the right to print and send copies of this catalog for other purposes as long as you do not make changes in the catalog
You can see how this cross promotion could snowball. We only ask that no changes be made to the catalog and that it be given away, not sold. If there is a demand for printing, we may also offer that service.
Catalog Details
A electronic sample catalog from last year is available on request.
Authors may participate only in this catalog or in combination with some of the others programs offered.
Those who participate in the catalog and the slide program will be included on the CD that we give out to 1,000 fair-goers at no extra charge.
The costs listed are for paid members of Authors' Coalition members. To support our sponsor, Authors¡¦ Coalition, all participants who are not members will be asked to pay $25 for a basic membership fee (or $10 renewal if they participated in last year's fair).
Participation in this catalog is limited.
This catalog will be sent out to at least 500 bookstore buyers and Los Angeles press contacts by mail.
This catalog will be circulated by e-mail to bookstores for which we have e-addresses. Participating authors will be encouraged to supply e-address as well as postal addresses.
This catalog will be circulated to bookstores personally selected by the participants as well as others.
Those who wish to list more than one book in this catalog will receive a 10% discount on the 2nd ad, 20% on the third.
Our SLIDESHOW:
Last year Joyce Faulkner, director of Authors' Coalition, produced a test slide show for LA Times Festival of Books participants. Because it was a trial is was a free perk for those who participating in some other programs. It has turned out to be an excellent opportunity for exposure wherever crowds of readers gather and especially effective on the huge Veteran's Week (www.bransontourismcenter.com) screens in Branson, MO, (attendance some 100,000) and at speaking engagement where television screens are available. Here is an opportunity to join in its future. We will be using it at every feasible venue that we will be at and participating members may choose to utilize it at their events as well. Thus, it will be seen in places you can't possibly be yourself. When you use it at your own events it will be great cross-promotion that benefits others on the slide show and well as YOU.
So, if you want to be part of the slideshow/video you may. It travels with Authors' Coalition wherever it goes and with participating members wherever they go. It shows on computer screens and big silver screens. And your investment in this promotion lasts the entire year and only gets stronger with each participant. It is available to any author, whether he or she participates as a signer at the fair.
The cost for the slide show is $100.
Included in the fee are:
the technical aspect of setup
exposure wherever the slideshow/video travels through the year
a copy for your own use at your signings, seminars, workshops, etc.
the right to use it at your own events
It's a true cross-promotion. Your book, your blurb, your URL will be featured at these events. If you choose to participate, see below.
A 50% discount applies for those who participated in 2007. Those who are not members of Authors' Coalition will be asked to join at the low Silver level ($25). Learn more about the perks that come with that membership at AC.
Our CD for Readers:
We are offering a promotional CD with professionally designed artwork burned into each again this year. Authors' Coalition will burn 1,000 (or more, depending on participation) to be given to visitors and the press corps at the fair. Last year's participants will be given a price break because their sections will need only minor updates. (See below under "Costs.")
Authors will be able to purchase additional CDs to send to their own press contacts or readers or to use throughout the year. I use them as give-aways where I need an entree to talk to people and as easily mailable thank you gifts to editors, reviewers, etc.. Participants will also have the right to make copies on their own at not extra charge to distribute at events as give-aways. We ask only that no changes be made to content. Therefore, each author who participates must see that this kind of cross-promotion will benefit them and be willing to let their CD partners distribute the CDs at will. In other words, participants who actively promote with the CD will continue to benefit themselves and others.
The CD ROM includes your:
book title
book cover
author biography
review of books
a story, poem or excerpt.
These CDs will include professional design on each disc.
There will be a small additional fee to cover webmaster's time for any authors who wish to include multiple books.
CD Cost
A: $200 fee includes:
1.webmaster fees
2.CDs and sleeves
3. right to produce additional CDs on your own
or to purchase additional CDs at a minimal cost of $50 for 50 CDs plus
shipping costs. (Graduated discounts available)
4.1000 CDs given to readers and media at the LA Times Fair
Those who are purchasing the slide show may be included in the CD for only an additional $30.
Those who were included on the CD in 2007 may participate in the 2008 program for only $20.
Possible venues in addition to the LA Times/UCLA Fair (attendance 135,000P your CD will be shown at are:
1. West Hollywood Book Fair
2. Southern Book Fair
3. Arkansas Book Fair
4.Branson Veteran's Week
5.The classes, seminars, workshops and other events (where facilities allow
for its effectiveness) will be presented by other participants and Carolyn
Howard-Johnson, Authors' Coalition founder, and
Joyce Faulkner, Authors' Coalition director.
PAYMENT FOR ANY OR ALL PROGRAMS
To participate send an e-mail to Joyce Faulkner at katieseyes@aol.com. . She can invoice you for PayPal or give you an address to send a check. Please put "LA Times Fair" in the subject line and please let her know the programs you would like to participate in so she will know how to bill you. She will then send you details for participation and answer other questions regarding this show.
Questions come to Carolyn Howard-Johnson. Put "LA Times Fair" in the subject line and them send to me at HoJoNews@aol.com.
Watch for our tote program in 2008!
Play the Amazon Shorts Tour Game
Sponsored by Authors Coalition. You do not have to be a member to play.
Rules: Participants must have an Amazon Short published by Amazon.com and be willing to buy, read and review up to ten Shorts of participating authors within a specified time (very reasonable, btw. You even get your royalty back on the purchases made by others, a real win-win! ).
This is a great way to discover new authors and to help each other build a review list. Want to join the fun, please e-mail Allyn Evans and type Amazon Shorts Tour in the subject line. Please note: we'll be starting new tours on a regular, on-going basis.
Allyn explains, "I played the Amazon Shorts Tour game with Carolyn and five other authors in January. I did so to get more reviews, but I received much, much more. I made new contacts and found new authors whose work inspires and entertains me. Not only that, but something bigger might result. One of the authors forwarded information about my Short to a nonprofit group explaining the essay might be something of interest to their members. I can't wait for round two!"
